Posts tagged as:

marketing to kids

The color of trouble

January 22, 2011

Before I started Spoonfed, I began collecting “kid food” advertisements with the intention of skewering them on a regular basis. But as those torn pages piled up, I realized they were all the same. Different products, different gimmicks: Lunchables give kids brain power! Pop-Tarts are the cornerstone of a balanced breakfast! McDonald’s is healthy for hipster moms and [...]

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This just in: Fast food is unhealthy

November 9, 2010

Hot on the heels of my post about McDonald’s “nutrition workshops” comes this satisfying but mostly sad piece of research from Yale University’s Rudd Center for Food Policy & Obesity. Satisfying because it supports the common-sense contention (and my argument in the McEducation post) that fast food does not offer the healthful options it claims. Only 12 of 3,039 meal [...]

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Retire Ronald? Or reclaim responsibility?

April 29, 2010

I first heard about the “Retire Ronald” campaign on April 1, so I assumed it was an elaborate April Fool’s prank. The website looked legit, and famous foodies were listed as advisers, but I couldn’t believe that anyone would spend so much time and energy trying to bring down a clown.                  Of course I’ve since learned that it’s real, a project of [...]

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