From the category archives:

Consumeristic

Marketing, shopping and buying

Carrots are just Cheetos wannabes

August 31, 2010 Consumeristic

Have you heard about the new ad campaign that’s branding baby carrots as junk food? Not an alternative to junk food. But junk food’s cheeky, farm-fresh cousin. There will be crinkly, snacky-type bags, some sold in vending machines, all labeled with the hipster directive to “Eat ‘em like junk food.” In a world of food gone crazy, [...]

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Pesticide, organic and other dirty words

May 20, 2010 Brainy

“Organic” was an early word in my now 6-year-old’s vocabulary. (She pronounced it “ga-nan-ic.” Tell me that’s not adorable.) It’s also one of the first words she learned to spell, which is why we have progressively more readable versions written on random bits of paper and newsprint. So when we go grocery shopping, Tess takes pride in pointing [...]

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Retire Ronald? Or reclaim responsibility?

April 29, 2010 Bureaucratic

I first heard about the “Retire Ronald” campaign on April 1, so I assumed it was an elaborate April Fool’s prank. The website looked legit, and famous foodies were listed as advisers, but I couldn’t believe that anyone would spend so much time and energy trying to bring down a clown.                  Of course I’ve since learned that it’s real, a project of [...]

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“Food Inc.”: Family viewing?

April 21, 2010 Brainy

In honor of Earth Day, PBS is showing the movie “Food Inc.” tonight. So I’m pulling out a review I wrote for one of my columns last spring. Are you planning to watch? Or recording it to watch later with your kids? (See our plans below.) You’ll never look at food the same way again. I promise. [...]

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Let’s ban the phrase “picky eater”

April 13, 2010 Brainy

It goes like this: Kids are picky eaters. They won’t eat food that’s green, brown or good for them. They are strong-willed little creatures who cannot be swayed. We must give up, give in, and feed them nothing but juice, crackers and white-bread sandwiches with the crusts cut off. Sigh. Is anyone else as tired of the term [...]

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Color me annoyed

April 9, 2010 Consumeristic

I’m working with my daughter’s school on a project about local food, so Wednesday I stopped in for a little show-and-tell about the sort of food that grows in New York vs. elsewhere. (Apples and grapes, natch. Pineapples and mangoes, nada.) I’ll admit I had visions of doing my own Jamie Oliver-style Q&A, complete with a dramatic reveal and confused kids. But thankfully my 5- [...]

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Dyeing to know: Easter egg science lesson

April 2, 2010 Bureaucratic

Of all the food additives and ingredients that make me sweat, food coloring is the worst. Because, you see, it’s all about looks. Food manufacturers don’t claim that artificial colors improve the “integrity of food and beverage products,” as they do with high-fructose corn syrup. (Seriously. Read this.) They don’t claim that fake colors help [...]

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Yes, we are going to Ben & Jerry’s today

March 23, 2010 Consumeristic

Today is that happy day known as Ben & Jerry’s Free Cone Day. And yes, we will be waiting in line with the rest of the sweet-and-freebie-loving masses. Here’s why: 1. Ben & Jerry’s is a socially conscious and sustainable company that buys milk and cream from a cooperative of farmers who’ve pledged to not use artificial growth [...]

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Blue no more. I’m blogging it.

March 15, 2010 Brainy

A year ago I e-mailed friends with the idea for this blog. I was already bouncing around names, and I wanted input. But none of the names clicked. Then life got busy and paying work took priority. Still, the blog was always there, nagging at me, tempting me, taking shape in my head if not [...]

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